Ten of us took the company jet to Phoenix to check out The Arizona Republic. Just like The Oklahoman’s parntership with NEWS 9, The Arizona Republic newspaper joined with KPNX-TV Channel 12 early in the game to form the Web convergence of AZcentral.com.
In a lot of ways, it was like meeting a distant cousin for the first time. With similar physical characteristics, dazzling good looks and an adventurous attitude toward figuring out our changing industry, there was no denying we were somehow related.
The Arizona Republic is one of the fastest-growing major metropolitan newspapers in the country and is Arizona’s largest newspaper. Like NewsOK, Azcentral.com is its No. 1 local site, attracting more than four times the traffic of its nearest local competitor, and like Oklahoman.com, AZcentral.com was launched in the mid-90s as The Arizona Republic’s first presence on the Internet, and was one of the first online sites launched by a U.S. daily metropolitan newspapers.
And like The Oklahoman, in 2001, azcentral.com welcomed KPNX-TV Channel 12, the Phoenix NBC affiliate and the most-watched station in Arizona, as its partner.
One by one, we continued to list our similarities. (Tuesday, June 26, 2007)