Breaking news online often covers up print headlines – making it hard for readers to find referenced multimedia, so we developed a system that pitches the reader to a consistent home base. Referred to as the “pitcher-catcher,” this helps readers to not only find videos, podcasts and photo galleries, but headlines as they appeared in that day’s printed edition.

“The Oklahoman, takes a bold step forward, rethinking itself to become a product that fits into today’s multimedia, multi platform world of news, while retaining those elements that have made it Oklahoma’s newspaper of record,” says Maria Garcia.

For over thirty years, Garcia, an industry expert, has created compelling designs for publications like The Wall Street Journal, The Miami Herald and most recently The Oklahoman.

Produced by Oklahoman videographer, Todd Fraser, watch our new TV commercial.